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Best Local Marketing Tips for a new website?



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Best Local Marketing Tips for a new website?

Ok so I know exactly what my next website is going to be and it is not only going to be local but it is going to be focused on a few towns in a very specific area.

Can you please share with me all the steps needed for local SEO marketing?

Yes I know about adding Google My Business...

What exactly is meant by local citations? Are these just online business listings with your area/ address showing?

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idealmike
Citations don't necessarily have to come from directories. A citation can just be your brand's name or non hyperlinked URL on another website. Any time another website talks about you, your brand or website on their blog or on a forum even or something, that is a citation.

If you look up the meaning of citation in Google. It says that it's either;

  • a quotation from or reference to a book, paper, or author, especially in a scholarly work.
  • a mention of a praiseworthy act in an official report, especially that of a member of the armed forces in wartime.


In effect, a citation is an online reference to your business's name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business. Unlike links though, citations don't need to be linked to your business's website in order for you to be credited for them.

There are many many ways in which you can earn, build or get citations. They don't just have to be from local directories.

Some of these ways include using sites and link building methods such as;
  • Press releases
  • Article and guest post bylines
  • Question and answer sites
  • Image and video descriptions
  • Profile pages
  • Forum signatures
  • And more

Although it certainly is much easier to get them from local business directories like Yelp, Scoot, Hotfrog, 118 etc etc. In that list of links you purchased that time. The 3000 High Authority links list. It has many local business directories which you can submit to. You will need a physical address though or you can use a PO Box address or even a virtual address. But you will have to buy these things first along with mail handling or forwarding so you can actually get any mail that is sent to you.

For a new business site, I usually start with local directories first. But it all depends on if I have a physical/virtual or PO box address. It doesn't matter if you're legit, (well it does) but you don't really want to give out your home address as your business address. However once you've got an address you can use, you can use local business directories to build up high authority citations to your site.



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Lynne
Thanks Mike, ok so any mentioned of business name, address and phone number is a citation. That is quite cool, so I will make sure to make good use of that list of High Authority links with the business directories.

Thanks Mike, you make it all sound oh so simple!



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idealmike
Yeah it could be your phone number if that number is on your site and tied in with your Google Maps account. It's all about consistency, using the same phone number and everything else. But not just your number anything about your site or brand or products that people might talk about that can be contributed to you. It's best if they do link to your site as well of course though so people can visit it easily.

It doesn't have to be complicated. It's like playing Poker. 1% skill, 99% luck lol. Best Local Marketing Tips for a new website?



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Lynne
Ok I was never any good at Poker LOL.

I am going to be doing this though, I will get it right and get started with it soon. I just need to get my ducks in a row and find the time to start this new project. I am quite excited by it!



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Cristian
Everything Razzy and Mike said plus keywords. Do a massive research on local related keywords that have included the name of the town or region or any other local sign.

Create you whole content around these keywords, make sure you don't over-optimize and once you start ranking find on-page ways of improving your ranks by constantly improving your content. Also, promote those link with different link building techniques until you are number one. You need to transform yourself into a local authority on that specific subject.



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Lynne
Thanks Cristian, I have an idea on how to create new content with keywords for the area but I am not sure if it will work.

I need to spend some time thinking about this and possibly even bring in someone in the area into it too.



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TommyCarey
Local business citations are where you get your business info, and hopefully a link, on websites that are like directories or review sites.

Some of the bigger ones are Yelp, yellowpages, citypages, superpages, etc.

You'll need basic info in order to list your business on these. If I can remember correctly you will need an address (you can use a P.O. box), business name (no one checks validity of this), phone number, email, website and a short description (optimize your description). I don't think all of those are required, but they will definitely help out in the long run Best Local Marketing Tips for a new website?

Whenever I'm building citations, or outsourcing it, I'll get around 150 of them done and after each one is live I will take that URL and put it into a .txt file. When they're all finished I will then buy a service here on SeoClerks that allows unlimited keywords and URLs and I'll link to all the citation pages. Even though there aren't a bunch of links on your citation pages, or any at all, doing SEO for them is beneficial for your business name in the SERPs.


For the citations I normally use this service: https://www.seoclerks.com/Link-Bui...-OR-TOP-65-CA-OR

When the citations are done, I would use this service to build links to them: https://www.seoclerks.com/Link-Building/264762/GSA-SER-30-Days-Link-Building-Campaign-Full-Setup-Run-and-Maintanance

Now the GSA service isn't available right now, so if you can find something that does what that service includes, you'll be all good Best Local Marketing Tips for a new website?

You don't have to worry about your citation pages getting a penalty because it's not likely to happen. If it does happen, it's not your website Best Local Marketing Tips for a new website?



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Lynne
Thanks for this information Razzy ok, so a citation is just a listing in a business directory... right so I really appreciate those links to the services you recommend especially since it appears you aren't always keen to share your suppliers LOL.

Just one problem, I am in South Africa and that citation service does not include my country but I will contact the seller and make an enquiry Best Local Marketing Tips for a new website?



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Corzhens
Pardon me for asking about local marketing because I may be wrong in my understanding that you are doing marketing to people who are in your country or your town. For a new website I guess you can start by the poster in your neighborhood if your business is for public consumption. I would probably opt for offline marketing because it is more precise in terms of the target market.



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