TommyCarey
Level X3
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Plenty of times I've had clients come to me after they have been trying to do their own SEO and online marketing. Here I'll go over the top 7 reasons I think everyone should hire an SEO expert, and it's not just because I am one and I want more sales lol 
1. You can't learn SEO over night. It's not easy.
Plenty of people have bought an ebook and when they're done reading they think they have a firm grasp on what to do. But they are very wrong because just one ebook can't cover all the topics and techniques of SEO. You will have to cover coding and programming, users experience on your pages, links coming into your website, your social presence, etc. And even if you get decent at optimizing your website, you will have to keep learning because it's an ever evolving field.
2. Everything Frequently Changes
When you're reading a book here and there you gain knowledge. If you happen to binge read and test methods learned from the books you can think of yourself as a temporary SEO expert. I say temporary because Google is constantly rolling out updates to make their search engine perfect.
Google does anywhere from 400 to 600 updates to their search algorithm and they really only tell people about the major updates. Google didn't release information about their new RankBrain until 2 or 3 months after if launched lol.
If you're a business owner you probably don't have time to study every single little tweak to the search engine algorithm. It's the job of an SEO expert to monitor the algorithm and apply techniques on their own time to their websites to figure out the changes and see what works best to increase their rankings. Doing this they can then set up campaigns for their clients and increase the rankings of the clients page
3. You could be doing bad stuff
You could do all your own SEO, but you could actually be hurting your website and it's rankings since not all SEO is good. You could actually get a penalty or get deindexed completely if you mess something up.
Steer clear of these:
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JOIN categories_faq as c ON q.catid=c.CATID
WHERE (q.status=1 OR
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| SELECT * FROM questions WHERE quesid!='18743' AND status='1' AND (question like '%6 top reasons hire SEO specialist own.%' OR question like '%reasons%' OR question like '%hire%' OR question like '%specialist%' OR question like '%own.%') -- ORDER BY RAND() LIMIT 15 | 1 | SELECT quesid, question, seo, userid
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Lynne
I try and do a lot of the work myself, all the on-page SEO and then sharing socially. However I think there is a limit to what one person can do on their own. I enjoy the content writing for my 3 websites and I actually enjoy the on-page SEO a lot. From there I hand over my SEO work to some of the freelancers here. Like you say they have the expert knowledge, they are up to date with everything and they have the tools that I just cannot afford to have on my own.
I do build a few natural backlinks on my own but I prefer to leave that job to a trusted freelancer. It takes up way too much time and effort to do it all on my own. I would much rather focus on bringing out more quality content. Thanks Razzy I love this post. I agree with you 100% there is so much to learn and things are constantly changing. I try and do a lot of the work myself, all the on-page SEO and then sharing socially. However I think there is a limit to what one person can do on their own. I enjoy the content writing for my 3 websites and I actually enjoy the on-page SEO a lot. From there I hand over my SEO work to some of the freelancers here. Like you say they have the expert knowledge, they are up to date with everything and they have the tools that I just cannot afford to have on my own. I do build a few natural backlinks on my own but I prefer to leave that job to a trusted freelancer. It takes up way too much time and effort to do it all on my own. I would much rather focus on bringing out more quality content.
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