TommyCarey
Level X3
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Before you choose the "perfect" SEO freelancer or company you should know what to look for.
If you ask questions and they come back with any of these answers, you should avoid using them for your own websites.
1. “I understand Googles algorithm”
No one knows exactly how the Google search engine algorithm works. If an SEO company or freelancer tells you they understand it, then you should stop the conversation immediately and not work with them.
Google has thousands of employees and 99.99% of them have no clue how the algorithm works. There are separate departments working on specific sections of the search algorithm and even they don't talk to each other. So it's safe to say that even the people working on the algorithm don't know exactly how it works lol.
2. “I can easily get your website ranked. It doesn't matter what niche you're in”
Not all websites are created equal and people running a good SEO company know this. I've had plenty of clients ask if they can get me ranked and I can't give them a guarantee because I don't work for Google. I always say "Well we can definitely increase your rankings, but it's impossible to tell you how long it will take to get to the first page"
No niche is created equal as well. If you're worried about an SEO company and want to see what they say about certain things, ask them if they can rank your website for the keywords "Google" "Yahoo" "Bing" "Coca-Cola" and "Pepsi" lol. If they say "Of course we can!" run away and never look back.
3. “All you need is SEO for your website”
SEO is a great way to generate traffic for your website, but it's not the only thing you need. For a proper marketing campaign you will need SEO, PPC, social media marketing, and a few other things to complete traffic funnels.
Just doing SEO is good if you aren't relying on sales to keep the website afloat. Since SEO isn't an over night success type of thing it could take years to rank for your keywords. People don't like hearing that, but it's true.
If a freelancer or company tells you that all you need is their SEO service, you should avoid them.
4. “The more backlinks we build, the better your rankings will be”
This is a horrible thing to hear from a "credible" SEO service provider or company.
A good service provider will never say this because they know that if they build 1,000,000 horrible backlinks it will just hurt your website. A good provider will let you know that they may not be building a ton of backlinks to your website because they are focusing on quality and not quantity.
A good SEO provider will also let you know that when working with backlinks you can't build 1,000 low quality backlinks and have it equal to 1 high quality backlink. Having 1,000 low quality backlinks will show you have 1,000 low quality backlinks, they don't compile like a match problem lol 
5. “I work (or worked) for Google so I can get you ranked easily”
I've actually seen this a few times, and it's pretty hilarious. This is basically when you ask someone if they can rank you for highly difficult keywords and they say something along the lines of "Yes! I use to work for Google so I understand exactly what to do!". If they really use to work for Google they also signed a document saying they will not divulge any information. And do you really think Google would let someone leak secrets about their search engine algorithm for profit? lol
I could have actually gone to 100 because I'll contact SEO companies all the time to see what they're saying to potential clients haha. I have no intention of purchasing from them, but I do contact them as if I were a dumb person wanting to spend thousands of dollars a month on their services in order to get my website ranked
lol sorry man :D I could have actually gone to 100 because I'll contact SEO companies all the time to see what they're saying to potential clients haha. I have no intention of purchasing from them, but I do contact them as if I were a dumb person wanting to spend thousands of dollars a month on their services in order to get my website ranked :D
The ones I posted are the top 5 that I always hear from companies that are less than just OK at what they do lol. Now I have contacted plenty of great companies and their responses to my questions were spot on. They pretty much answered me as I would answer myself. It was a little weird too because it was like I was talking to myself :D
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I actually get a bunch of clients because they were burned by a previous SEO company. The bad companies out there are making it harder and harder for me to close a client. One of my clients wanted to pay me $1,500 a month just so they didn't have to sign a contract. The original quote was for $1,200 a month but they countered with $1,500 lol. At the time I wasn't sure why they were paying more, but after a few months I found out they were burned by a previous SEO company that they were tied into a contract with. The company didn't do anything for them and just took their money and ran. It's sad, but it does happen :(
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Specially for new websites which is coming out like mushrooms after rain, even when they have very unique contents and i guess all possible niches are covered by someone so far. It's probably hard to have even 100% unique content
All this is very true Raz. I guess specially first: "I understand Googles algorithm". It is so complicated that even most of Google employees are not so sure about it and how it work. Getting SERP for billions of websites must be really complicated task...
But in the other hand, then who can offer any guaranty about any SEO work? Regarding this, there could only things to say: " i will try my best" :D Specially for new websites which is coming out like mushrooms after rain, even when they have very unique contents and i guess all possible niches are covered by someone so far. It's probably hard to have even 100% unique content :)
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idealmike
But knowing these things that they say and the reasons why they say them. And knowing what can and can't be done despite the guarantees given can mean the different between loosing out on a lot of money or even small amount and save you from getting ripped off!
What it all comes down to is if it looks or sounds too good to be true. It probably is! Man, you beat me to it Raz! I was researching something like this for the community here recently but mine had 10 lies the top 10 lies but 5 is better than none when I haven't yet got round to even posting it! Some of these were similar as well though. But so nice one and fair play for doing so because there really good for the rookie/newbie buyers out there that haven't got much experience buying SEO services and campaigns and there are a lot of shifty SEO providers out there that will often try and bog you down with tons of jargon and out talk you into buying from them and then there's some that will just plain lie through their back teeth with a big smile on their face. But knowing these things that they say and the reasons why they say them. And knowing what can and can't be done despite the guarantees given can mean the different between loosing out on a lot of money or even small amount and save you from getting ripped off! What it all comes down to is if it looks or sounds too good to be true. It probably is!
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