Lynne
Level 1
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I am not sure if that title makes a lot of sense? Let me explain, ok so long tail keywords are by their very nature long.
The meta title has an optimum length and very often I have not been able to fit my full long tail keyword in there because it has become too long and I worry that will have a negative impact on my SEO.
I have also heard that the alt description for images should be a maximum of maybe 5 or 6 words. So what happens if your keyword is 7 or 8, maybe even 9 words?
How do you optimize your page for SEO when your long tail keyword is well, just too long?
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Yeah that's a good point. And usually the longer the tail the less search volume it gets. Also long tail keywords aren't always buyer keywords as well so you could be targeting a long tail that doesn't convert very well. It really depends on the niche though and of course, what you say to people in your content and how well you can make that search convert into something when it reaches your site. Whether it's a subscriber or a buyer. Still though, every niche has a lot of long tails for it and they all provide ideas for content to write and blog around. :)
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Reason why: Shorter URLs are better. Prettier. Easier to remember! If you already have URLs with the stop words in you can leave them as they are or you could try shortening them by removing the stop words from them or just making them shorter and easier to remember. But you'd have to set up a permanent 301 rule so the old URL redirects to the new one. WordPress can do this on it's own for the URL if it's not changed that much as it does auto suggest the most likely URL (as a way to keep 404's down). But that's basically the main reason why. So they're shorter, easier to remember. Also another reason not to use stop words is that Google ignores them and only looks at the main keywords.
As long as you have those words in the title of the URL as well you'll be fine. But let's say you have a really long title such as something like: "[color=#0000FF]10 Reasons Why Removing Stop Words From Your URLs Can Help Your Users And Be Good For Your Onpage SEO[/color]".
By default the URL slug for that title would be "[color=#0000FF]10-reasons-why-removing-stop-words-from-your-urls-can-help-your-users-and-be-good-for-your-onpage-seo[/color]".
But a better URL slug would be "[color=#0000FF]10-reasons-removing-stop-words-urls-help-onpage-seo[/color]" or something.
It's shorter, easier to remember, and still contains your main keywords in them.
That's the general consensus when it comes to long URL vs short URL in SEO. :)
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idealmike
As for the alt text, that's not necessarily true. An alt text can be a sentence and that could be a fairly long sentence too. For example, let's say you have a picture of a family of elephants. You could use an alt text like "family of elephants". But the alt text is not meant to be something you do thinking about the SEO value of it. It should be something you add for people who are blind or can't or don't want to load images only text. So a better alt text for a picture of a family of elephants would literally be "A picture of a family of elephants having a well deserved drink". Now isn't that a much nicer image to picture in your mind?
That's how I basically look at it anyway! So If I was writing a post about elephants and I wanted to use a really really long tail keyword such as as "amazing pictures of elephants drinking water in the desert". I'd use an iteration of that in the title such as "The Top 10 Amazing Pictures of Elephants Drinking Water in The Desert During the Dakar Rally 2016". But I'd probably make the slug url something like top-10-amazing-pictures-elephants-drinking-water-desert-dakar-rally-2016. Removing the stop words like to and the etc.
So yeah, hope that helps!
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