TommyCarey
Level X3
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Hey there everyone!
I recently had a client hire me to optimize their YouTube videos, which I thought was second nature, but I guess not.
Well, their lack of knowledge lead me to write this up for everyone 
It basically covers a few things that I did with their videos in order to help them get natural views, likes, comments, shares, etc.
Enjoy!
1. Optimization: First off you should always start with the tool directly available to you through Youtube. Now I'm not talking about advertising, I'm more referring to your titles, descriptions and keywords that are specific to your video. Do the proper on page optimization of your video and it will go a long way.
2. Call To Action: Get people to click, like, rate and comment by using call to actions (links) in your video or descriptions. You can pull people pretty easily to your website with a well placed link.
3. Friends and Family: One way to get your initial boost is to advertise your new video to your friends, family, colleagues and customers/clients. I don't normally do this, but for a new YouTuber this might be the best way to get a few views and likes on the video.
4. Get Social: Take advantage of Facebook, Google+, Pinterest and Instagram. Make business profiles on those platforms and be active. You can pull traffic to your YouTube video this way and the people clicking through are already interested so they'll probably like and/or post a positive comment.
5. Your Website: Add your YouTube video to your website. Even if you only get a few visitors a day, week or month it's still a good idea to have it on there.
6. Newsletters: If you have a newsletter already going out to your clients, friends, colleagues, etc. Be sure to add the URL of your new YouTube video for them to check out. Bigger lists will obviously show better results, but you never know who will share you links if they see it in an email.
7. Get Indexed: By getting your channel, and videos, indexed in the search engines you'll be increasing the chances of obtaining views, likes, comments and shares.
8. Printed Material: If you own your own company and you have printed material for it, be sure to add your YouTube channel URL on the documents so people can check it out. You won't see a huge ROI on this, but it will help a little. And since the URL of your YouTube channel doesn't take up much space, it will be easy to add to all your documentation.
9. Paid Traffic: Try out PPC (pay per click) advertising through Google, Yahoo!, Bing and Facebook. These platforms, especially Adwords (Google), can bring in loads of traffic in a short period of time. And if you're not in a difficult niche, you can pay much less per click.
10. Hiring Someone: If you have the funding, try hiring a good marketing company to help you advertise all your videos and tweak the on page optimization of the videos in order to get the best outcome. Hire them for SEO (Search Engine Optimization) and see if they will help you out with your YouTube videos. Doing it this way should save you a few bucks.
Those are a few little tricks you can do in order to get traffic to your YouTube videos
Not all of these tricks are free, but they all will help
Thanks for reading!
- Razzy
Basically I would treat the channel like the homepage of my website and each video would be a sub page :)
I'll take the same steps as I would with my own websites when I'm running an SEO campaign. I'll build some good high quality backlinks to my channels page and a few more to each video I have that is live.
The great thing about a YouTube channel is that they can increase in the rankings pretty quick since YouTube is owned by Google and not as many people focus on building backlinks to their channel and videos like they would their own website.
I've noticed that videos will rank a little better than the channel page because the videos are optimized for a single keyword where as the channel page is more broad and can't target every keyword at the same time. So this means your video pages will actually be bringing in more traffic than you homepage. This is kind of the opposite of what a website generates. People will usually share a homepage or just type the URL out of a website they enjoy, and then share it. When someone is on YouTube they can't just say "Hey, this video on YouTube was pretty awesome!" and then share youtube.com lol. We all know to share the URL that shows up in the address bar because YouTube has a ridiculous amount of videos on it and if we tried searching for a specific video it could take us months to just come close to what we were looking for lol :D
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Just a couple weeks ago Abid? YouTube has been the 2nd most visited website on the Internet for over a decade now mate. It's Google first, then YouTube, followed by Facebook, Twitter, LinkedIn, Instagram, Reddit and then the rest. You can check [url=http://www.alexa.com/topsites]Alexa's top sites list[/url]. And Wiki has a list of [url=https://en.wikipedia.org/wiki/List_of_most_popular_websites]most popular websites[/url] too. Unfortunatley SEOClerks isn't on the list but maybe one day, just maybe. :D
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Same difference Abid lol :P
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Yeah it just goes to show how video is the leader and may even replace Google one day. Not even YouTube knew that it was going to be as big as it is but what site does. Yeah I love how to's. Anything that shows me how to do something without having to read an essay on it first. The written version is still valuable though. Sometimes I prefer that instead of the video as it doesn't move lol :)
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How can you say having a website might not be a good idea just because other people fail with it? I get what you're saying that most people want to watch video content today but having a website can be very beneficial in more ways than one. Not just because you can put your videos on it and create great content around it but because you can use it as a tool to reach more people, collect more subscribers (both to your YouTube channel and email newsletter) and in many other ways it can be useful as well. Plus it's not hard to setup and run a website, it basically runs itself. It's one of those things that is better to have and not need than it is to need it and not have it if you know what I mean. Plus if you do good keyword research and have a good domain name and get good rankings and traffic for your site through SEO and promotion of it, it can go on to become an incredibly powerful entity and can be monetized and earn more money in the long run. If those people are failing time and time again then it's because they don't know what they're doing and they give up on the first hurdle! Just my opinion. :)
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You can rank your video for keywords that aren't in the title or description because you can type up whatever you want on your website The page itself will rank, not the video. But that's the beauty of this because you can pull people from different traffic sources and get them to your YouTube video where they will watch, give you a thumbs up or possibly become a follower
Mainly the website would be to generate a sale or two from people clicking through from YouTube. But the main reason for a website to put your videos on would be to target different keywords :D You can rank your video for keywords that aren't in the title or description because you can type up whatever you want on your website :D The page itself will rank, not the video. But that's the beauty of this because you can pull people from different traffic sources and get them to your YouTube video where they will watch, give you a thumbs up or possibly become a follower :D
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| SELECT * FROM seoclerks.members WHERE USERID='134.png' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='134.png' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='4987.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='4987.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| SELECT * FROM seoclerks.members WHERE USERID='600657.jpg' | 1 | SELECT profilepicture FROM seoclerks.members WHERE USERID='600657.jpg' | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() getUserProfileImage() |
| select * from categories_faq order by name asc | 1 | select * from categories_faq order by name asc | /opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetFaqCategories() |
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idealmike
That touches on something else actually. Your YouTube channel. It's a URL and a webpage like any other. You can do SEO on your YouTube channel URL but a lot of people don't and overlook it! If you already have a big channel with a lot of subs and your videos are doing great there isn't really need to do that but it can still help. But if you're not and you're a new YouTube channel, it could be worth SEO'ng your YouTube channel URL the same way as you might your actual main website URL.
Some ways to SEO your YouTube channel might be;
What other ways can you suggest to index and SEO your YouTube channel URL?
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