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Hello guys! Let's talk a little about doing SEO outside search engines. What about bigger than life platforms like Youtube? They have their own internal search engine.
I had clients that wanted to be first when searching on youtube a certain keyword.
So I discovered SEO for youtube exists!
Main things to consider are the keywords in title and description. As well as tags.
If the subject and niche permits you can write a small article in the description to drive real organic traffic from the search engines.
Otherwise, just use searchable keywords, there is no keyword planner for Youtube search so you'll have to presume they're pretty much the same.
Sorting your videos into playlist named after category keywords can also help.
But probably the biggest factor in Youtube rankings are the views. If you have lots of view compared with the competition, Youtube will automatically assume you have the best video on that subject.
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But probably the biggest factor in Youtube rankings are the views. If you have lots of view compared with the competition, Youtube will automatically assume you have the best video on that subject.
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Every search feature has a type of optimization, you just have to crack it's code :D
Some search features are tougher to crack than others, and YouTubes search feature is fun to toy with :D
The YouTube search feature is a little more advanced than others because, you know, it's owned by Google lol. Just because it's advanced, doesn't mean it's uncrackable lol. Just focus on the same factors you would if you were putting up an article on a blog. There are a few different things that will help, and I'll cover some of it.
First: Work on your titles. Not all titles are created equal because you could accidentally be hurting your video by using too many keywords in the title, knows as keyword stuffing. Try to just get one keyword into the title so that you will have a better chance of ranking for that one keyword. Don't stuff 3 or 4 keywords in there because it could just hurt you later on.
Second: Content/Description of the video. You'll need to optimize the content or description of your video with the proper amount of keywords and making it readable. Make sure it doesn't look like it was written by a 5 year old :D
Third (harder): You need to get views on your video to help increase it's position in the search features on YouTube. The more "popular" your video is, the higher it will rank just like in the search engines.
Fourth: Obtaining likes. Having a lot of views isn't the only thing that will help you increase in the platforms search rankings. You'll need to get a lot of likes, or thumbs up, in order to increase your positioning.
Now I know the first and second stages are easier than the third and fourth, but you can do it :)
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I agree though with everything else you've said! And yes it can be fun trying to crack it's code but that should be done through good on-page SEO and safe off-page SEO and then the views and likes and other engagement will happen naturally.
Hi Raz, regarding steps three and four on your list, are you referring to buying views/likes for it? If so see my reply above to Cristian about views and likes alone not being a ranking factor. I believe they help of course, but you can't just go whacking 100k views and likes on your video and expect that it will rank higher. It doesn't trust me! Also YouTube can tell whether they're fake views or real because that many real views would produce a lot of engagement as it's shared on social media etc and they can see whether it has this as well or not. They can see all its ranking stats and where it's ranking for every one of their ranking factors. No doubt it can help but you also run the risk of getting your video and subsequently your channel banned from YouTube if they think you've been trying to manipulate their algorithm by artificially inflating your views and like stats and that's never fun! You probably already know this so am saying more for the newbies that might be reading this. :D I agree though with everything else you've said! And yes it can be fun trying to crack it's code but that should be done through good on-page SEO and safe off-page SEO and then the views and likes and other engagement will happen naturally.
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Oh, or course. You can't just buy 100k views, likes and comments and see your video at the top of everything :D
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Yes there is no reason to make low quality thumbnails anymore and no excuse for it this isn't the 90's! Not when there are many free online image tools and even some great free image editing software you can get today. Canva is one place for making many types of presentations. I wrote about them earlier in my post on Top 5 Free Infographic Creation Sites Used and Reviewed. Using any of those sites you can make some spectacular and stunning artwork, visuals and thumbnails and anything else like that for free.
Very good tips she is a pro YouTuber and will go on to get even bigger hopefully! :D Yes there is no reason to make low quality thumbnails anymore and no excuse for it this isn't the 90's! Not when there are many free online image tools and even some great free image editing software you can get today. Canva is one place for making many types of presentations. I wrote about them earlier in my post on [url=https://www.seoclerks.com/faq/17756/Top-5-Free-Infographic-Creation-Sites-Used-and-Reviewed]Top 5 Free Infographic Creation Sites Used and Reviewed[/url]. Using any of those sites you can make some spectacular and stunning artwork, visuals and thumbnails and anything else like that for free. :)
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LOL Mike a "pro Youtuber"? Me?? Hahahaa I don't think so. I do Youtube and I do ok but I wouldn't call myself a Youtube professional by a long shot.
But thanks for the compliment :)
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Canva have an app now Lynne. Have you tried it? It's free from the Apple app store. I think they might have an Android version too. I checked it out quickly and it seems okay. Not quite like the web version! But you can still make presentations, posters, covers, graphics etc with it. You should try it out! :)
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Oooh noooo!
I detest using my phone for anything other than phone calls, texts and email. I don't even like Whatsapp but since my kids school uses Whatsapp groups to stay in contact and share any news I have downloaded it to my phone.
You know what I miss? My old Nokia phone. No it wasn't a smart phone and no it didn't even have a touch screen. I couldn't even get email on it.
I had it for over 8 years and it was brilliant. I could phone and text on it. I could drop it and my kids could throw it.
Recently there was an echo when I made or received calls and I replaced it with a Samsung smartphone.
So thanks for making me aware of the Canva app but it is not for me. I will use my laptop or pc for work Canva :)
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You should try it out. It's awesome for creating quick graphics and things you might need for video thumbnails etc. I'll put up a guide about it later with some screenshots and that of it as I think it's really cool and a real time saver which is always useful. :)
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