Organic Brand Share of Voice - CTR values?

Cristian Level X³

July 21, 2016, 9:00 am

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Organic Brand Share of Voice - CTR values?

Anyone here ever had to calculate the organic brand share of voice for a client? I did and I loved the results and so did my client, very helpful info to figure out how strong your competitors are.

But I do have a question. When calculating the organic brand share of voice followed a Moz article written by Peter Meinertzhagen in 2013 that was based on the below estimated CTR.

Problem is the above data is from 2011. I think things had changed since then. Do any of you use different estimated CTR values to calculate the organic share of voice? And if yes, which study do you follow?

Thanks.

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Lynne

I am totally confused.... yes again! What do you mean voice?

10 years ago

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Cristian

Brand share of voice. It refers to the percentage of the market owned by a competitor. For example: if you rank 1st for a certain keyword you'll be getting 36.4% clicks if we care to trust the above data. If you rank second for the keyword you'll be getting 12.5% and so on...

You can do this too multiple keywords and multiple competitors to figure out how much traffic they're getting and how much potential are they wasting. It's pretty complicated stuff you need to calculate the organic brand share of voice at least once to understand it fully.

10 years ago

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SEOClerks

Organic Brand Share of Voice - CTR values?

Organic Brand Share of Voice - CTR values?

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Lynne

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