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What's the worst time for a sales drop?

  • sanfora Level 1
    • 9

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    What's the worst time for a sales drop?

    At what time of year do you experience the most sales drops? I think it would be at holiday time, though possibly it would vary depending upon your niche

    #Sales Freelance
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    idealmike

    idealmike

    Hi Sanfora. It depends who your mainly targeting I would think. What the demographics and age group of your intended audience is. If it's a younger crowd that are in school then the holidays for them could mean not as many people using their computers and doing business and promotion and looking for money making ideas and that on it. But it can also work both ways and mean you get more sales because more of those people in that age group are at home more during the day and on their computers more.

    If the age group is older people of working age then the holidays might have an effect on your sales if they are your intended audience too as some of them or most of them are going on holidays / vacation for a couple weeks or longer and not using their computer or laptop etc as much for business reasons and purposes as they are busy enjoying their holiday and sunbathing on a beach somewhere. Obviously not everyone goes on holiday at the same time around the world though or in just the US. But there would be overlaps as many people do go on holiday/vacation during the summer months.

    I actually find I get more sales during the colder months as there are more people indoors at home on their computers where it is warm and cosy. That's my reasoning behind it anyway. What
    10 years ago

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    Everett

    Everett

    I actually find I get more sales during the colder months as there are more people indoors at home on their computers where it is warm and cosy. That's my reasoning behind it anyway. What

    I noticed this as well. You may think since most people are off work during the summer and can go online to purchase things. However, in our world, the world of freelancing, it seems there is more sales in the colder months. However, since it's warm here in the United States, it's winter in Australia. Weird huh? I guess it depends on what country you're targeting?
    10 years ago

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    anwebservices

    anwebservices

    Sales mostly drop on holidays like Christmas and some time after, but that's why you should organize some discounts and put some services on sale, create discount coupons etc, to boost your sales as much is possible and keep your business going while you also rewarding your customers
    10 years ago

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    Everett

    Everett

    I often find that purchases near holidays such as Christmas, or even New Years, there is an influx in sales.. for me at least.. I don't often apply any coupons, or discounts, however this year I may do the 50% OFF for all my products. I'm hoping this will bring in the sales, and I'll earn enough to cover living expenses during this time.
    10 years ago

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    TommyCarey

    TommyCarey

    I always notice a drop around holidays and it's mainly because I sell a service that people use for themselves. And the biggest holiday in the US is Christmas, and people are being selfless by buying gifts for other people. And if people only purchase my services for their own purposes, they won't be buying them around Christmas lol. Around every other holiday I see a drop in sales as well, but not as much as Christmas. I notice a drop in sales starting in early November and lasting about 2 weeks into January. I'm pretty sure this has to do with all the shopping people are doing for Christmas presents. And when it picks up in mid January I think that's due to people not finding anymore sales in stores or online. I do get some sales during these times, just not as many.

    I don't make as much money around holidays, especially Christmas, but luckily I have other revenue sources to supplement my income. And since I know when the slow times are for sales online, I know when to prepare for them. I won't go out and pay for a $2,000 web design when I know a slow time is coming. I could take a chance on the design and hope it starts to make money right away when I launch, but that's rare. I've taken a few weeks to set up a website and then it doesn't profit for 6 months, that's why I don't try any hail marrys in the online world lmao What
    10 years ago

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    ppscslv

    ppscslv

    Usually, the summer holiday is a nightmare for many sellers...
    10 years ago

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    ajlancer

    ajlancer

    Hi sanfora thanks for your question. I may answer almost same type of question to other post on CD. I think it is depend on various festival. I never see noticeable fall to sale my services but last years I just felt my sale few decrease for one month when Christmas was going. And I realized most of the European and American people are celebrate Christmas. And most common idea maximum buyer come from those countries. And few may fall or drop in Eid -el-fitir, where Muslim should celebrate. And you may face slow day each weekend. Though, I never feel.

    Regards by Ajlancer
    10 years ago

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    EliteWriter

    EliteWriter

    The summer months are a little less busy overall as most people take a week or so off at least. And obviously at Christmas time and until the New Year unfolds. 4th of July weekend was also noticeable. I feel it is okay and part of the routine of sellers to notice a decline in sales during these days. For those who want to keep working despite the holidays it is a good idea to launch discounted rates or some sort of sale. But I tend to prefer to take it a bit easy like the majority of people to be honest.
    10 years ago

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    Corzhens

    Corzhens

    When I had my own offline business, the lean months are during the rainy season of July to September and the peak season starts in November that lasts until the first week of January. My business is retailing of ready-to-wear clothes. But I guess it depends on the type of business that you have regarding the off season and peak season for your sales. It’s always on a case to case basis.
    7 years ago

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