Do you use COLORS in your marketing?

bobjoehax3 Level 1

July 10, 2016, 8:01 am

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Do you use COLORS in your marketing?

Did you know that the color blue in general gives people a sense of security, and that different shades of blue can have different effects on someone's emotions?

Colors affect the human brain in a very unique way. Psychologists have long known the impact of various colors in marketing.

This infographic I came by today is really cool.. Thought some of you might like to. It's from this article: How do colors affect purchases?

Here's another really great read, if you've got some time on your hands:
10 Colors That Increase Sales, and Why This one breaks down the colors in a bit more detail.

Do YOU use colors in your marketing? How?

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MusicMoguls

I most certainly use colors in my marketing, you made alot of good points here. I use bright colors but warm not to vibrant. One of the points you made goes directly inline with what i just said "?Colors affect the human brain in a very unique way." I think choosing the correct colors i your logo is very important because you want to make sure that that is not to dull because it will not stick out to the yes. When choosing your logo colors you want to also make sure your colors are not to bright your eyes will tend to move away from them. If you can find the perfect balance the eyes will be attracted to your logo over others. Awesome discussion!

10 years ago

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augusta

This cool catchy color is a way to go with marketing because of humans eyes catches bright colors way before any dull color.So in trying to create awareness for anything be it one's brand, services or products, then good color which is applied to the advertising tool.It will go a long way to attract people and would-be clients or customers.

8 years ago

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Lynne

I haven't really used colors in my marketing, well not as in check what each color represents and consciously use it. I am more like, hey I love blue let's use blue.

I would love to spend some more time understanding colors and how I can leverage them in my marketing, so thank you for those cool links.

10 years ago

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idealmike

Great post bob! Colors definitely have an effect on how well your landing pages and ad campaigns convert. I think some people explicitly test using different colors or color pallets on their sites, landing pages etc and see that some colors and pallets convert better than others. Some colors are very natural and don't incite much emotion. But some colors work the opposite such as dark deep colors like red and dark blue. Where as other colors cause a different type of emotion like pink or yellow which is very energetic, vibrant color. But I think this is definitely something I need to experiment more with. I might make 2 landing pages that both have the exact same text on them, but use a different color palette for both and see which one has the better conversion rate. I would imagine it to be the darker, deeper colours like red and blue!

10 years ago

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EliteWriter

That is very interesting and I agree that colors have a role in marketing. Unfortunately not everybody realizes their importance and the effect that they can have psychologically. Color psychology is a very interesting subject, and the link you provided was very insightful. I particularly agree that it is very true that blue gives you a certain sense of trust as it sort of puts you at ease, and green is also a good option to use in an online store. Red is ideal when you have something discounted for a limited period as it inspires urgency, and black is ideal for certain high quality products.

10 years ago

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vinaya

This is quite an interesting concept. I have never used color to promote my services and products. I do have theme colors for my websites and blogs, however, I have not used a specific color for marketing purpose. Generally speaking, people are attracted to light and colors instead of dark colors. Colors you are using should be visually pleasing.

8 years ago

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