[GET] Google Search Quality Rating Guidelines

W130SN Level X⁵

November 21, 2015, 7:01 pm

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[GET] Google Search Quality Rating Guidelines

Developing algorithmic changes to search involves a process of experimentation. Part of that experimentation is having evaluators—people who assess the quality of Google’s search results—give us feedback on our experiments. Ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments. The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want.

In 2013, we published our human rating guidelines to provide transparency on how Google works and to help webmasters understand what Google looks for in web pages. Since that time, a lot has changed: notably, more people have smartphones than ever before and more searches are done on mobile devices today than on computers.

We often make changes to the guidelines as our understanding of what users wants evolves, but we haven’t shared an update publicly since then. However, we recently completed a major revision of our rater guidelines to adapt to this mobile world, recognizing that people use search differently when they carry internet-connected devices with them all the time. You can find that update here (PDF).

This is not the final version of our rater guidelines. The guidelines will continue to evolve as search, and how people use it, changes. We won’t be updating the public document with every change, but we will try to publish big changes to the guidelines periodically.

We expect our phones and other devices to do a lot, and we want Google to continue giving users the answers they're looking for—fast!

Source: http://googlewebmastercentral.blog...lity-rating.html

Download: http://www.google.com/insidesearch...orguidelines.pdf

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patco444

Interesting tutorial. Thanks! ;)

10 years ago

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W130SN

Thank You, I think anybody involved in SEO should take a little time and read it.

10 years ago

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topclassseo

Really impressive definitely it help us.

10 years ago

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Thank you for the very technical post that I have to admit I had difficulty in understanding. But I know that the algorithm of search engines are constantly changing although we cannot predict when the change will occur and what kind of changes will be infused on the algorithm. That may be the main reason why SEO specialist say that you just have to continue with the SEO work that you are doing and don’t mind the ranking for now because it will take effect sooner or later.

8 years ago

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SEOClerks

[GET] Google Search Quality Rating Guidelines

[GET] Google Search Quality Rating Guidelines

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patco444

W130SN

topclassseo

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