Standing room only close in advertising

Sylvester Level 1

September 28, 2013, 2:51 pm

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Standing room only close in advertising

One of the oldest sales technique is called the 'standing room only close'. This happens when you create scarcity for your product. An example of a standing room only close is when you tell your customer, 'this is a limited time offer (and state expiration date of deal). Most people love getting limited time only deals as they feel the pressure to compete and be one of the limited few to cash in on a special offer. Talk about some other clever and creative ways to use the standing room only close in your advertising and website creative copy to inspire action? Give examples of the standing room only close that you have used.

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Griffin

Offering a daily deal is a good example of the standing room only close. This can inspire site users to take action now, rather than procrastinate. The daily deal could also be a daily discount or rebate or lower price available on one product only.

13 years ago

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buysellbrowse

In a room without chairs, every close is standing room only.

Seriously now, these techniques may backfire - people will refrain from buying a product full-price, when they suspect your standing room only close sale is a mere week or so away...

13 years ago

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SEOClerks

Standing room only close in advertising

Standing room only close in advertising

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Griffin

buysellbrowse

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