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Are website owners bullying visitors with content locking?



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Are website owners bullying visitors with content locking?

A lot of the really big name websites use content locking to ensure audience participation. And, if you want to see what's on the site or access content, you have to take some kind of action such as sharing the page on Facebook or tweeting about it.

Other sites like Zulily, a shopping deals site also locks their content by forcing opt-in to the site newsletter before you can access the content.

Do you think this is a bully tactic to force interaction or smart marketing tactic to build email list and social signals?

Comments

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robertman11
Forcing website participation of any kind will get your site on my block list. I won't visit and I won't join. The same goes for the adblocker sites that require you to disable your adblocker.

I'm pretty sure require a tweet/like/etc before you can access the page is against the social media TOS. You should report them.



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Beverly
These content locker sites annoy me on the same level as the ones that do unstoppable light box pop ups on page entry. Typically, you can just click away from those, but more recent ones make it so you have to click some lame opt out text like, 'No thanks! I don't want 10 billion spam leads to my site!" Not those exact words but whatever it is they wanted me to sign up for (free leads info) was likely going to be a spam technique anyway. I love being able to go to a site and have some level of control over what I do there, not being forced into sharing or subscribing to enjoy the content.

At this point, I wonder what Google says about this and/or would they likely start penalize sites that abuse this content locking technique.



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robertman11
When I visit a site that has a popup immediately, asking for something, I hit the X in the upper right without even looking at the content of the popup. These are akin to those old popup ads we use to see and I've already started blocking them out. If the close the popup X/cancel option isn't immediately available, I hit the back button.

I also hate those sites that take an article and split it into 4 or 5 pages. I always leave those sites too. Some are more clever, they provide half the story which you read and get interested and then to get the rest you have to unblock ads or do some action (like signup or like the page). Really annoying. I hope they die a slow death.



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Beverly
Very ironic you would mention the 'articles split over many pages' thing, as last night I clicked on a link for an article about '20 Top Iconic Wedding Dresses of All Time' and it ended up being an annoying 20 page slide show. Annoyingly beyond that, they did a pop under. A huge waste of ten minutes looking at something that should have taken ten seconds to scroll on one page. Theoretically speaking, a website page could be endless, not really sure what the purpose could be for splitting something so many times, except to get banner impressions/page views and monetize the same content repeatedly.



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idealmike
I don't think it's good as it will mean more and more sites start doing it and eventually, everyone is going to start doing it which means nobody will really be able to use any website unless they pay for it but that is not what the internet is about!

It's supposed to be able freedom and expression, about having an open door anyone can walk in through at any time of the day. The reward you get is that visitor. I think it's a little bit of a bully tactic yes to force a visitor to do something like subscribe to your newsletter but not as bad as say charging you a one off fee or forcing you into a 30 day or 12 month contract or something that would just backfire on them but they would still probably make money from it and that's what they weigh into consideration. Do we upset a lot of people but make a lot of money. And will we make enough money from it to make it worth upsetting that many people. Or do we keep everyone happy and carry on not making as much money when we could do this and make much more money by doing it, even if it ticks off a lot of people in the process.

It all started when some sites started forcing you to share their content before you could carry on reading it. You'd have to give them a tweet or a +1 or something to remove the popup window or to even read any of it and you couldn't unless you done that. Well you could, you could view the source code but its not as attractive or open the console and disable that script if you knew how but it's still hassles. You could also share it like give it a tweet, read it and then delete your tweet after. At the end of the day, how do you know if what you're going to be reading is something you would share or not before you've even read it?

But I do suspect this is a way that the Internet is going to go. I was talking about this in another faq the other day I'll have to find it but basically I see many sites even the big ones going this way one day. It will start with the slightly smaller ones first that will start charging to use it or even possibly offer a premium version of their site to paid users and provide only a basic meager version to free users. Then eventually the big sites will go that route too or simply deny you access at all unless you pay for it. You mark my words, the Internet is going to go throuh a phase like that and it will be the end of big sites. What happened to Myspace will happen to Facebook and it will be some other new site that is free that will pave the way and become the next Facebook but I might be getting a bit ahead of myself there.

Time will tell. Are website owners bullying visitors with content locking?



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Beverly
I've seen that method of content locking being used on so called big Internet Marketing sites. For instance, like a site that lets you into the door for a 'trial period' (24 hours/7 days, etc) and then charges your credit card. And, I realize they are hoping the person who subscribes will just forget to cancel.

I got burned pretty bad about ten years ago on magazine subscriptions - trial one year subscription for $3 and then at the end, every subscription was ten times the cost as it came from one of those middlemen clearing houses - (possibly like a reseller). It was an insane mess to sort out and cost way more than a regular subscripton from the magazine publisher. And, now you get those shady practices on the internet. Since then, I'm way more selective when signing up for subscription services - only reputable sites like Hulu, Netflix, Spotify, the ones that have very good credibility and make it easy to cancel subscriptions as needed. Though as always, Paypal is your best friend when dealing with sites.

In reference to what you said about Myspace and Facebook, there are some sites, even forums that let you pay a small monthly fee to not see ads. And, that is a very popular way to monetize forums. Though some forum owners take it overboard and spam up the ads on the forum as an incentive to get a forum user to upgrade to premium to avoid the page lag. Hopefully, that doesn't happen to Facebook, though I might actually pay if it does as Facebook is an essential site to be on and an extra $3 a month not to see spam on every website corner, in my feed, etc would be worth it to me.



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idealmike
Ah yeah that sounds about right! I think they make it a complicated on purpose and often hide behind small print or try to hide those extra charges from you as much as possible but in a legal way so that some people do forget about them and then get charged a lot at the end of the annual to renew it. Bait! Paying a site to use that site without seeing ads is not too bad, but you could probably get away with using AdBlock on it unless it stops some parts of the site from working properly or they have AdBlock detection and deny you from using the site altogether unless you disable it. In which case, if you really needed or wanted to use that site, you would have to either put up with doing so with the ads or pay the fee to have those ads removed. There's all sorts of shady applications like this going on, some are fair enough and can understand why they're doing it but sometimes I'd rather just not use the site at all and that's something they need to take into consideration. Have ads and annoy users, take a payment and turn them off, use AdBlock detection and deny them access while its enabled. They have to make the right decision but more often than not, its the wrong decision because it all comes down to if they're making money from it or not. It's a shame that the world and now even the Internet is mainly dominated by whether people are making money from you or not. That's not what the Internet should be like! Are website owners bullying visitors with content locking?



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W130SN
I will normally walk away from forced content locking or use a dummy account/disposable email to access the content.
There are a few high quality sites that I don't mind sharing but those that force it actually damage the user experience/engagement.
It can also affect a websites Bounce Rate if people would rather leave the page than complete the action.
Also GoogleBot may have trouble reading the content from some lockers and if it can't crawl/read the content it will have a negative effect on the site.
Content Lockers have a place but they have to be used wisely.



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idealmike
That's it. It all comes down to the website itself and if you have a need or desire to use it. If you can live without it and possibly find what you're looking for elsewhere, you'll likely do so if it means having to share it before you've even read it or worse, have to disable your AdBlock or worse still, have to pay to access/use it. I'll be like, good luck with that!



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hitmeasap
I would say it's a superb method to build your email list and get valuable visitors, as each visitor will need to sign up for a newsletter or similar things to access the content. A great way to build a list without for sure. These visitors sign up because they're interested. They want the content and they most likely need the content. At least, they're willing to sign up because they're curious. With that being said, I would definitely say it's a "bully tactic" as Beverly stated and I personally leave immediately whenever I stumble across such things. I like the fact of "free information" and I strongly think information should be truly free, if you are claiming to provide it. You purchase services & products using your cold cash, but signing up to newsletters and such is another way of paying for it. It's still an act of payment.. Even though most people still sees this as totally free as it does not involve any money-transfers. So basically, I'm against it but I do understand why people are doing it.



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TommyCarey
From a marketing stand point I think it's a great idea. From a user stand point I get really annoyed when I go to a website and the content is locked until I add my email or fill out a survey.

Some websites that do content locking are getting a bit ridiculous. I've seen content locked websites that are locking duplicate content and/or content that is just a snippet with a link. It's like they're not even trying, they just copy the first paragraph from a news article and want you to fill out they survey/locked page stuff in order to see the link for a different website.

Now I have seen some good content lockers that I'm willing to fill out. Mainly the newsletter content lockers because I can just opt back out when I get a newsletter from the website admin or whomever sends it out. On these websites I've noticed that they have much better content that I will actually read through so I feel it's worth it to add my email in which I can remove later if I'd like.



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Beverly
Sometime back, I was on this website that had some kind of premium script download. And, their 'lock' was a refer-a-friend script. Not sure if this idea would work now, but maybe worth a try?
Possibly that would promote spam, which is not really what you want. I can see where this idea of a locker could be used by a Facebook page (assuming it's still allowed) for a contest or freebie, "share to get your freebie" type of promotion.



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MasterA
Well, there is no free lunch in this world. If you want something, then you need to work for it. That is the same theory behind content locking. For Zulily, it is only subscribing to a newsletter and at the end of the day, you are getting better deals so it is worth it. As a webmaster, the important thing is that you offer good content so people will take your offer to access it. Content locking is similar to enforcing adblockers; it is just another way to ensure the websites earn money. As the audience, I hate it but as a webmaster, it is a pretty standard thing.



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Lynne
I don't like it at all when a site does this. I just leave. I won't share content unless I like it and I want to share it of my own accord.

I find it annoying. I also don't like it when I have to register on a website in order to leave a comment, then I just leave it.



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Corzhens
I don’t think it’s a good idea to use that locking function in forcing the visitor to log in. I know of one website that did that before. All you can see in the website is the home page with nothing on it except the advice for you to log in or register so you can gain access and see the contents. The lock remains until today but they admitted that they rarely get new members. That’s fine is they want to make their website exclusive. That locking device is a turn off and I would never ever register just to see the contents of that website.



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augusta
I come across sites like this and I don't just bother my pretty head when there. are other alternative sites to get the needed information. it most times their loss in terms of traffic because a lot of people like me might not what to do their bidding but just move swiftly to the next alternative sites and that ends it.I think it a total bullying telling users to tweet,share, sign up or follow whatever before getting access to any blog I don't fancy those so I move on very fast.



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treecko142
This tactic may have worked before but nowadays these won't succeed. Whenever a site does this trick, it's a sign that it's desperate for views and customers, which doesn't work anymore due to the amount of competition out there. I usually just look for a different website every time I encounter this practice.



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select * from categories_faq order by name asc1select * from categories_faq order by name asc

/opt/clerks-staging/docroot/libraries/adodb5/adodb.inc.php 1899 CacheExecute() insert_GetFaqCategories()

Invalid SQL

count(*)sql1error_msg

Expensive SQL

Tuning the following SQL could reduce the server load substantially
LoadCountSQLMaxMin

Suspicious SQL

The following SQL have high average execution times
Avg TimeCountSQLMaxMin
0.1421961SELECT A.*, B.seo, B.name as categoryname, C.username, C.userlevel, C.lastlogin, C.ip, C.profilepicture FROM wanttobuy A, categories_wanttobuy B, seoclerks.members C WHERE A.active = 1 AND A.category = B.CATID AND A.USERID = C.USERID AND (A.tags LIKE '%drawing%' OR A.skills LIKE '%drawing%') ORDER BY A.lastgigedit desc LIMIT 0,400.1421960.142196